The Ministry of Energy, Water and Communications (KTAK) and Malaysian Communications and Multimedia Commission (SKMM), will celebrate together with the industry, the 10th Anniversary of industry convergence by organising the EXPERIENCING CONVERGENCE. MyBROADBAND Exhibition and Conference 2008. Held from 28 - 30 October 2008 at the Kuala Lumpur Convention Centre, this three-day commemorative event comprises:

The Convergence and MyBroadband Expo at the Kuala Lumpur Convention Centre which will be opened to the trade and public. The industry will be showcasing the applications of Convergence and Broadband Technologies where visitors can have a hands-on experience on what Convergence can deliver today. The Co-Organiser, AMB exhibitions, will in parallel host the Asean ICT Expo, ACM 2008 which will house a 'business-to-business' ICT and Media tradeshow on the latest technologies and solutions for communications, IT, digital multimedia and broadcasting.

The Experiencing Convergence. MyBroadband 2008 Conference provides a landscape towards convergence - today and tomorrow. Stakeholders from every facet of the communications and multimedia industry convene to share delivery platforms, develop business models for convergence and address consumer expectations in a converging environment.

Themed "Converging Broadband: Going for Growth (G4G)", the Conference will:

• showcase the achievements of the nation's efforts in harnessing the power of Convergence and how it improves our quality of life;
• promote the adoption of Communications and Multimedia (ICT) services;
• share experience on Convergence with the local and international community;
• bring together regulators, government agencies, telcos, ISPs, broadcasters, content developers and technology providers to share experiences and create opportunities and partnerships; and
• showcase the latest technology and solutions in B2B, B2C, P2P and M2M applications

Special Highlights of the event includes:

• Panel Session: Convergence in ASEAN: Then, Now and the Future - Presenting Panelist from 10 ASEAN Countries
• Panel Session: M-Commerce - There's No Turning Back. How Do We Protect the Consumers
• CEO's Dialogues

Featuring both local and international speakers, the Conference will cover various topics including:

• Growth With New Technologies (Wired/ Fixed Line Systems)
• Resource Growth - Entrepreneur Development and Skills Set
• Growth With Digital Homes and Ubiquitous Lifestyles
• Resource Growth-Driving Broadband Delivery and Take Up
• Going for Bandwidth and IP Transit
• Growth In Local Content
• Growth with 3G/ HSDPA
• Growth in Games and Animation
• G4G Under E-Government Initiatives
• G4G in RFID Applications
• G4G via Foreign Ventures
• Growth in Wireless Broadband
• G4G via Digital TVs
• G4G in Customer Premise Devices
• Convergence of Soft and Hard Infrastructure
• Growth in Universal Service Deployment
• Promoting Bahasa Content and Local Application Services within the Community